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Data Mining

What is data mining?

Data mining is the process of discovering and extracting patterns, correlations, and anomalies within extensive datasets, transforming raw data into valuable insights.

How does data mining work?

The process of data mining:

  1. Harvesting unstructured data. Organizations collect data directly, like surveys, or indirectly through user activity tracking, storing it on physical or cloud servers.
  2. Identifying patterns. Analysts or management determine the specific patterns they seek within the collected data.
  3. Processing the data. Tech professionals, such as data analysts, ensure the data is processed according to its intended use.
  4. Presenting findings. The organized data is presented in an easily understandable format, often through charts or graphs.

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