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Data Collection

What is data collection?

Data collection is the systematic process of gathering and measuring information from various sources to obtain an accurate picture of an area of interest. This process is essential across industries, aiding market understanding, customer insights, and adaptation. Automated scraping of targeted data is valuable for analyzing competition, records, trends, and other insights.

What are data collection methods?

  • Primary data collection. Involves gathering original data directly from sources or respondents. Techniques include surveys, interviews, observations, experiments, and focus groups.
  • Secondary data collection. Utilizes existing data for research. Sources include published materials, online databases, government records, publicly available data, and past research studies.

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